[PDF/Kindle] Content Strategy for the Web by Kristina Halvorson, Melissa Rach

Content Strategy for the Web by Kristina Halvorson, Melissa Rach

• Content Strategy for the Web
• Kristina Halvorson, Melissa Rach
• Page: 240
• Format: pdf, ePub, mobi, fb2
• ISBN: 9780321808301
• Publisher: New Riders

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Free mobile ebook download mobile9 Content Strategy for the Web FB2

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities

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Browse Content Strategy conferences and events around the world. Content Strategy for the Web | Class | School of Visual Concepts
SVC Seattle's one-day workshop will cover the basics of web content strategy -- what it is, why it's important, and how to start bringing its rewards to your site. Creating an Effective Content Strategy for Your Website | lynda.com
This lynda.com tutorial walks you through the process of analyzing, planning, and managing different types of content—from blog posts to  Content Strategy for the Web- Create and deliver content like
If you're accountable for creating content for marketing and sales I encourage you to immediately get copies of Kristina Halvorson's Content Strategy for the Web  Content Strategy • The Content Strategy Noob
I find it helpful to talk about the rise of Content Strategy as simply another thread in the spinning of the Worldwide Web. It is, of course, a gross  Content Strategy for the Web
copy of Content Strategy for the Web for everyone I needed to influence. Two years “Content Strategy for the Web is the most important thing to happen to user  Content Strategy For The Web - Avoid Web Marketing Downfall
Content Strategy For The Web – Avoid Web Marketing Downfall Your content strategy for the web may not sometimes align with your goals  SVC Workshop: Content Strategy for the Web bibliography
Hey, there, everyone who was in my content strategy workshop. Sorry this was late. But it should be thorough! (Complete deck is at the end.) Content Strategy: 10 Things You Need to Know Guide for the Web
The landing concepts of web content marketing strategy and you should know how it fits in with the neighboring support as well as you should  Content Strategy for the Web » Gemma Petrie
Halvorson, K. (2010). Content strategy for the Web. Berkeley, CA: New… The 8 Best Content Strategy Presentations of 2012 - Content Harmony
Our 8 favorite content strategy presentations and slide decks of one, where the web is embedded in everything from autos to appliances. Content Strategy for the Web | Facebook
Content Strategy for the Web. 30 likes · 0 talking about this.

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